The Kevin Jenkins OBE Newham Christmas Toy Appeal

Renamed in 2021 to honour our founder, the late Kevin Jenkins OBE—who initiated the appeal in 1977 during his time at Community Links—the appeal is now in its 46th year and remains as essential as ever.

It reflects the daily challenges faced by many local children and young people. In Newham, over 50% of children grow up in poverty, and evidence shows that those most in need continue to experience deepening difficulties and cascading challenges.

The Kevin Jenkins OBE Newham Christmas Toy Appeal, in partnership with the Newham Recorder, fills Christmas stockings with new gifts so children can truly experience the magic of Christmas morning.

Many of these children face daily hardships brought on by poverty—challenges compounded by unstable housing, food insecurity, emotional struggles, educational setbacks, behavioural issues, disabilities or additional needs, and, at times, the effects of abuse, violence, or bereavement.

Similarly, the families we support are often stretched to the limit, struggling to provide even basic festive treats and gifts. Without this support, a joyful Christmas Day would remain out of reach for them.

Each year we receive referrals from a unique combination of all Newham’s children and family support agencies and organisations including:

  • Children Social Services

  • Schools

  • Family Support Workers

  • Health Visitors

  • Community Mental Health Teams

  • Women’s Refuge’s

  • Homeless Shelters

  • Community & Support Groups

This combination ensures that the appeal reaches out to and helps the areas most disadvantaged, vulnerable and at risk children who are not being helped by anyone else

Our appeal is entirely supported by the generosity of individuals, businesses, companies, and volunteers. In addition to receiving a Christmas stocking filled with gifts, young people referred to the appeal can join our festive Christmas parties featuring themed crafts, games, and a visit from Santa. Furthermore, referrers can nominate families for a festive hamper, which provides a mix of essential food items and seasonal treats to help them through the festive period.

How can you help?

  • Donate a gift and drop off at our Hub in Canning Town - Terence Brown Arc, Hermit Road Park, Bethell Avenue, E16 4JT

  • Donate to our dedicated Just Giving page here

  • Purchase a gift from our Amazon Wishlist here

  • If you are a company or business and wish to volunteer contact us here

  • If you are a company or business and would like to collect toys for the appeal, we can offer a dedicated Just Giving page and Amazon Wishlist, contact us here for more information